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"Unveiling the Blueprint: Launching a Standout Retail Media Network in 2024 and Why 'Differentiated' Spells Success"
Retail media ad spend is projected to hit $136B in 2024. The space is becoming more crowded as more companies compete for this budget.
Advertisers are pushing back against the myriad of emerging buying hubs. The ANA reports that 56% of advertisers work with just 5-10 retailers.
Not all retail media networks will win ad spend. Retailers must innovate differentiated RMNs to stand out.
In this eBook, we’ll dive into what retail media means today, why it’s growing so rapidly, examples, trends, and next steps for those looking to not just become another buying hub, but excel among the retail media crowd to win as much of that $136B as they can.
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